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| July 12th, 2024 Korea Wellness News |
Welcome to our latest blog post, where we explore the exciting developments in Korea Wellness as of July 12th, 2024.
Renowned for its innovation and holistic approach, Korea Wellness continues to set the pace in the global wellness industry.
In this post, we delve into the nation's newest AI-driven health monitoring systems, offering real-time insights that empower individuals to take charge of their well-being.
We also highlight the booming Korea Wellness tourism sector, attracting global visitors eager to experience traditional Korean practices like Hanbang and modern wellness retreats.
Furthermore, we discuss the government's increased funding for mental health services, emphasizing a comprehensive approach to wellness that includes mental, physical, and emotional health.
Join us as we uncover how Korea Wellness is dedicated to enhancing the quality of life, setting a global standard.
Whether you're a wellness enthusiast, a healthcare professional, or simply curious about innovative health practices, this post provides valuable insights into the future of Korea Wellness.
Read on to discover how Korea Wellness is shaping the world of wellness today.
**Jecheon and Danyang, Chungcheongbuk-do, a special trip to enjoy wellness**.
Jecheon and Danyang in Chungcheongbuk-do are the perfect destinations for those looking to find healing in nature. Jecheon boasts beautiful scenery of Cheongpung Lake and Bibongsan Mountain, as well as Baronseong Fortress, an important epicenter of Catholicism. Danyang offers a variety of activities through the Mancheon Skywalk and Ondal Tourist Area, giving visitors a fresh experience. Here, you can embark on a journey to heal your body and mind in a space where nature and culture blend together.
**A new horizon of maritime tourism with wellness**.
At the 8th Excellent Marine Tourism Product Competition held by the Ministry of Oceans and Fisheries and the Korea Maritime Foundation, five products including 'Yacht With Pet' were selected as excellent and received KRW 160 million in commercialization funds. These products provide unique experiences using marine resources by utilizing the characteristics of each region. In Jecheon, you can enjoy the natural scenery with Cheongpung Lake and Bibongsan Mountain as a backdrop, and in Danyang, you can enjoy various activities through the Mancheon Skywalk and Ondal Tourist Spot. The products also include the Haenyeo Underwater Studio in Jeju, the Marine Healing Center in Wando, and the Tidal Wellbeing in Gochang.
The project is expected to open up new possibilities for marine tourism by recruiting national SNS experience groups to provide opportunities for the public to directly participate and experience, while revitalizing the local economy. Minister Kang Kang-hyung expressed his expectation that these maritime tourism products will make coastal areas a tourist attraction and inject new vitality into the local economy.
**A new turning point for regional development projects centered on wellness**.
The Ministry of Land, Infrastructure, and Transport recently announced the results of the regional development project competition, selecting a total of 10 projects. The projects are mainly centered on the concept of 'wellness'. The Hot Spring Village Herb Garden & Wellness Center in Samcheok, Gangwon-do, and Sky Fragrance Village in Cheongyang, Chungnam-do were selected as regional demand support projects. Leading investment districts include the Mobility Base Specialized Complex in Hwaseong, Gangwon-do and the Green Energy Smart Agriculture Town in Eumseong, Chungcheongbuk-do.
The selected projects focus on improving the local living environment and enhancing the quality of life of residents through various experiences and activities related to wellness. We plan to inspire urban vitality through the development of a station area in Wonju, Gangwon-do, and revitalize the local economy through the creation of a nature dream town in Gosan, Chungcheongbuk-do. In addition, the Green Energy Smart Agriculture Town in Eumseong-gun seeks sustainable development by fusing eco-friendly energy and smart farm technology.
These projects are expected to serve as new growth engines for the region, contributing to revitalizing the local economy and overcoming the risk of extinction. MOLIT plans to make continuous efforts to maximize the development potential of the province through customized support tailored to local characteristics and needs.
**G-market promotion, a trip to Gangwon-do to feel wellness
Gmarket and Auction's 'Leisure Necut Gangwon Travel' promotion, which runs until October 31, offers a variety of packages in popular destinations such as Taebaek, Samcheok, Yeongwol, and Jeongseon in the Gangwon Special Self-Governing Province. The event is part of the Gangwon Tourism Foundation's 'Gangwon Leisure Four Challenge' project, where Gmarket and Auction offer special discounts online with the aim of revitalizing the local economy.
Participants can earn a '20,000 won discount coupon' that can be redeemed four times daily, and additional coupons related to accommodation are also available for each destination. For example, there are options ranging from a trip to Taebaek, including train tickets, accommodation, and food, to a trip to Samcheok, a refreshing island in the East Sea.
The promotion also introduces a variety of options for enjoying wellness. From packages for extreme leisure in Yeongwol to special deals to experience healing in nature in Jeongseon, you can find attractive accommodation and leisure activities in each destination at a discounted price.
The 'Leisure Necut Gangwon Travel' promotion is expected to be a suitable option for those who want to plan a wellness trip in the natural setting of Gangwon.
**LOTTE Wellfood targets the wellness food market...plans to launch a new brand**.
LOTTE WELLFOOD plans to launch a new wellness food brand in the second half of the year, offering a wide range of healthy foods for health-conscious consumers. LOTTE WELLFOOD aims to increase the share of health and wellness products in its sales to 16.3% by 2027.
With the launch of this new brand, Lotte Wellfoods will be introducing a brand specializing in wellness in the food sector, which is a strategic move on their part. Last year, they successfully launched the sugar-free brand 'Zero' in their confectionery division, drawing attention to the wellness market.
This year, they plan to further expand their food portfolio and diversify products that emphasize health and wellness. By doing so, LOTTE Wellfoods plans to strengthen its competitiveness in the healthcare market and propose a healthy lifestyle to consumers.
**Introducing the 2024 Cannes Lions Winners, a Mecca for Wellness Innovation
The 2024 Cannes Lions showcased innovative and creative ideas in the field of healthcare and wellness, with the Health & Wellness Lions winners transforming the traditional approach to healthcare. Dramamine's "The Last Vomit Bag" campaign used humor to highlight the need for motion sickness medication and engaged the public through an exhibition and documentary. The campaign was a huge success, increasing sales on Amazon by 26%.
Siemens Healthineers' "Magnetic Field Stories" was also recognized for its creative approach to reducing fear of the test by transforming the sounds of an MRI exam into the sound effects of a kid-friendly story. And UN Women's "Child Marriage Wedding Invitations" sparked a social conversation and led to legal changes to stop child marriage in Pakistan.
These winners showcase how creatively brands can approach the topic of wellness and health, and will set a new standard for healthcare communications going forward. The 2024 Cannes Lions showcases the important role that humor and creativity play in health and wellness, and will provide plenty of inspiration for future advertising and marketing strategies.
**Nature walking paths in Uljin, a healing travel destination
Uljin is the perfect place to enjoy total relaxation in nature, with a fascinating array of walking paths that offer a variety of wellness experiences. The "Geumgang Pine Forest Trail," "Deokgu Valley Trekking Course," "Baekamsan Mountain Hiking Trail," and "Wangpicheon Ecological Trail" will allow you to enjoy the clean air and natural beauty of Uljin.
**The Geumgang Pine Forest Trail is a place where centuries-old Geumgang pine trees release phytoncides to restore health and vitality. You can experience a deep connection with nature through the forest explanation ecological learning program.
The **Deokguri Valley Trekking Course** starts at Eungbongsan Mountain and leads to Deokguri, where hot springs are located, and Seonyeotang, Okryudae, and Brother Waterfall are added to the route to create a unique journey in nature. In the middle of the trek is Yongso Waterfall, where you can marvel at its beauty.
**Baekamsan Mountain Hiking Trail is a course where you can enjoy both Baekam Hot Springs and natural scenery, and is nicknamed Angel Peak because it is located in the Nakdong Vein of Baekdugaegan. Here, you can enjoy the beautiful natural scenery while relieving your physical and mental fatigue through mountain hiking.
**Wangpicheon Ecological Trail is the largest ecological landscape preservation area in Korea and is home to endangered species and rare wildlife. Here, you can experience the richness and beauty of nature.
Uljin is surrounded by forest paths and trekking trails that can be enjoyed by all ages. "The best way to recover from a tired body and mind is to relax in nature," says Son Byeong-bok, Uljin's military governor. Visit Uljin and feel refreshed by the pristine nature.
**Hotel Soosung, a new choice for a wellness-focused urban vacation in Daegu
Hotel Soosung, located overlooking Daegu's Suseong Pond, offers a unique wellness experience in the heart of the city. All rooms are equipped with private mini-pools to soak in the hot spring waters, and the world's longest 108-meter rooftop infinity hot spring pool offers a spectacular view of Mt.
Hotel Soosung is a landmark in Daegu, a historic space that was born as Soosung Tourist Hotel and reborn as Hotel Soosung. The rooms are divided into the new building and the main building, and all rooms offer hot spring water from the clean bedrock underground. The rooms in the new building are junior suites, complete with a private hot spring mini-pool.
The hotel has a variety of recreational facilities, including men's and women's large hot spring saunas, open-air baths, swimming pools, and a fitness center for guests to enjoy a relaxing stay. In addition, Suseong Square is home to a convention center and a variety of food and beverage establishments, making it a great place for events and cultural activities.
Kim Young-mi, CEO of Hotel Soosung, shared her vision for the hotel, saying, "Hotel Soosung is leading wellness life as a four-season spa and resort hotel in Daegu, and we want to provide a variety of services including accommodation, hot springs, recreation, culture, art, and food."
Hotel Soosung is the perfect choice for wellness and relaxation in the heart of the city.
**Herb Garden & Wellness Center in Gagok Hot Spring Village, Samcheok City, Samcheok, Korea
Samcheok City's 'Gagok Hot Spring Village Herb Garden & Wellness Center' is attracting attention in the Ministry of Land, Infrastructure, and Transport's 2024 regional development project competition. The project aims to create an herb garden and build a wellness center in Gagok-myeon's Ojeri area to prevent the disappearance of the area and revitalize tourism. It will be completed by 2027, with a budget of about 4.6 billion won.
Through this project, Samcheok City plans to maximize synergistic effects by strengthening the linkage between Gagok Sulfur Hot Springs and the National Leisure Campground. In addition, it plans to promote various tourism development projects specializing in 'wellness tourism' to revitalize the local economy and improve the quality of life of local residents.
An official from Samcheok City said, "We will revive Gagokmyeon and promote the project to make it a representative tourist destination in Samcheok City," adding that the project will serve as a foundation for local development and sustainable tourism.
Through this project, Samcheok City is building a new development model that combines wellness and tourism, and plans to revitalize the local economy and tourism industry.
**Walking the Forest Path to Wellness, Birch Forest in Nutrition
The Birch Forest in Yeongyang-gun, Gyeongbuk, is gaining attention as a natural healing space. It boasts different charms in each of the four seasons amidst pristine nature and green forests, providing deep relaxation to visitors.
The birch forest in Noryeong is a deep mountain forest with birch trees that have been planted and grown for about 30 years. Here you can experience the fresh greenery of spring, the cool forest paths of summer, the golden leaves of fall, and the white world of winter. The trekking trails are pristine and popular with photographers.
Antelope County is continuously improving its infrastructure to make the birch forest one of the best forest retreats in Korea. It has expanded the operation of electric vehicles and opened a communication base station to make it more convenient for visitors, and it has various amenities such as healing centers and cafes.
In particular, Antelope boasts Asia's first designated starry sky protection park, offering a unique summer night experience with astronomical observation. It's the perfect destination for those seeking peace and wellness in nature.
Mr. Gunsoo Nut said, "Nut values pristine nature and strives to provide visitors with a variety of experiences and relaxation. We recommend Antelope as the perfect place to spend your summer vacation."
**Delightroom's Strategic Investment in Sleep Health with Wellness
Delightroom, the operator of the global morning wellness app Alami, has made a strategic investment in sleep health functional food startup NoctriResearch, which aims to develop customized products to help users improve their sleep quality and will leverage Alami's user data to provide personalized solutions to sleep problems. Through this, Delightroom aims to help users experience a refreshed morning every day.
**C&N, Busan's partner in the medical tourism industry toward wellness
Ltd. was selected as a key partner for Busan medical tourism at the 2024 Wellness Medical Tourism Cluster Capacity Building Event. The event was held as a networking venue to further revitalize Busan's medical tourism industry and strengthen its competitiveness in domestic and international markets. C&N provides specialized services ranging from ticketing for corporate business trips to invitations to MICE events and attracting foreign patients, and through this selection, the company is strengthening its preparations to lead the growth of the medical tourism industry.
**Rediffer, growing with wellness, enters Hyundai Department Store B-Clean**.
Rediffer announced that it has officially entered Hyundai Department Store's clean & wellness beauty editorial shop, Biclean. As a hair care product based on eco-friendly concepts and 100% natural ingredients, this entry is in line with its unique brand concept. At Biclean, customers can find a wide range of products and receive free gifts with each purchase. In addition to this, Rediffer is planning to expand into Southeast Asia and the US market with Lee Jae-hoon as its model.
**Witte Aslip Class with Wellness Successfully Held in Busan, Korea
Witte successfully hosted a wellness-themed Aslip class at Shinsegae Centum City in Busan on a special day in July. The class was themed "Wellness AcroYoga with Rapport and Breathing," and was led by Witte Ambassador and RYTK Education Director Choi Jong-rum.
The event brought together a total of 20 participants, including VIP guests, and featured a full-fledged class with a performance by professional acroyoga team Team ACLOW. Participants were also treated to a tasting of French premium sparkling water Perrier and sparkling apple wine Louis Réjon.
The class allowed participants to experience the latest Whittier products firsthand, and the comfort of the Ticha and the coolness of the Super Aqua Cool were particularly well-received by the participants. Jang Jang-min, General Manager of Gritty, said that the class was highly competitive and the participants were very satisfied, emphasizing that it was a valuable opportunity to share the healthy and free lifestyle that Whittier pursues.
**Gagok Hot Spring Village, a wellness center with 4.6 billion won in investment**.
Gagok Hot Spring Village in Samcheok-si was selected in the Ministry of Land, Infrastructure, and Transport's regional development competition and will be transformed into a wellness tourism destination with an investment of 4.6 billion won by 2027. The project aims to revitalize the local economy and expand tourism programs with a focus on herb gardens and wellness centers.
Gagok Hot Spring Village aims to resolve the crisis of local extinction by creating an herb garden and building a wellness center in the Ojeri area. The project, led by the Ministry of Land, Infrastructure, and Transport, is an important project that supports living amenities to improve the quality of life for local residents, and Samcheok City has secured 2.5 billion won in government funding.
The city plans to maximize synergistic effects by linking Gagok Sulfur Hot Spring with the National Leisure Campground, and in the future, it will strengthen wellness tourism contents and promote various tourism development projects. "We will make the Gagok-myeon Ozery area a representative tourist destination in Samcheok City to revitalize the local economy and revive the area that is on the verge of disappearing," said Choi Hospital Tourism Development Division.
**Establishment of NP's XR content division connected to wellness
NP's newly established branded content division is focused on developing customized wellness and healthcare services using XR technology. The division will explore opportunities to create various branded content through the 'NP XR Stage' and plans to utilize AI technology to analyze users' personal bio data and provide customized content. In addition, NP is aiming to expand into new markets using HMDs both domestically and internationally, and will focus on revolutionizing user experience through various wearable devices.
In the future, NPF plans to collaborate with domestic companies and organizations to plan and produce omni-channel convergent content, expanding its presence in the next-generation media experience industry based on its diverse experience and capabilities. Seung-up Paik, Co-CEO of NP, emphasized that the new division will be an important turning point that will strengthen NP's competitiveness and lead to sustainable growth.
**A new turning point in CGM technology related to wellness**.
With the recent "gastroenterology" craze highlighting the importance of blood sugar management, interest in CGM technology is growing. CGMs (continuous glucose monitors) monitor blood sugar spikes in real-time to help users manage blood sugar spikes after food intake. With this technology, the general public can clearly see the impact of their eating habits and activities on their blood sugar, which can help them lose weight and manage their wellness.
In Korea, companies such as iSense, which uses CGM technology to manage blood sugar, are gaining attention. ICENSE entered the market with its domestic CGM 'CareSense Air' and is growing rapidly, and app developers such as Dr. Diary, Kakao Healthcare, and Zitui are also operating blood glucose management platforms using this technology. In particular, apps linked to CGM allow users to monitor blood glucose changes in real time and provide personalized blood glucose management based on this.
In the global market, CGM technology is expanding beyond diabetes patients to include the general population, and it is becoming a segment of the wellness industry. Global companies like Abbott and Dexcom are leading the way with the launch of over-the-counter (OTC) CGM products. These developments show that CGM technology is expanding its role from a tool for diabetes management to a broader wellness management.
However, in Korea, controversies have arisen that require medical proof of CGM technology for the general population. In response, domestic companies are preparing to actively expand the market with blood sugar diets. In the future, wellness and blood glucose management technologies will be more closely connected, and personalized health care is expected to expand.
**Taebaek Han River-Nakdong River Origin Festival for Wellness Opens on 27th
The Han River-Nakdong River Origin Festival in Taebaek will be held from August 27 to August 4, offering relaxation and wellness to tourists and citizens with a variety of programs. The festival will offer a variety of activities such as cultural performances, water nights, and beer festivals in the cool climate of Taebaek, giving attendees a chance to heal and recharge during the hot summer months.
**Jeju Institute of Korean Medicine opens new horizons in wellness**.
The Jeju Institute of Korean Medicine combines the tradition of Korean medicine with modern digital technology to develop wellness solutions that utilize Jeju's abundant natural resources. Dr. Song Min-ho is exploring the future value of Korean medicine based on Jeju's unique environment and natural resources, and strives to contribute to the health and economic development of the local community.
The institute is engaged in a variety of research projects, most notably digital healthcare for the safety of mariners and research on bee venom small molecules. The institute is also responding to local health issues through an obesity improvement project using tangerine peel, which is uniquely produced in Jeju.
Dr. Song emphasizes interdisciplinary collaboration for the development of researchers, and is creating an environment that encourages oriental medicine practitioners to enter the research field. In the future, he plans to promote the sustainable development of oriental medicine by transforming into a clinical research center and strengthening research infrastructure.
**Enjoy a rich summer vacation in Gangwon-do, an attractive destination for wellness travel**.
For the summer vacation, the retail industry is offering a variety of travel deals. G-market and Auction are offering special deals in Taebaek, Samcheok, Yeongwol, and Jeongseon, attractive destinations in Gangwon Province, with the 'Leisure Necut Gangwon Travel' promotion. The promotion is part of the Gangwon Tourism Foundation's 'Gangwon Leisure Four Challenge' project, which aims to revitalize the local economy.
In particular, customers can receive a 20,000 won discount coupon every day, with additional coupons for accommodation. The offer runs through October 31 and applies to customers who purchase travel products, including various leisure activities and admission tickets.
Meanwhile, Home & Shopping is also offering premium travel deals to six African countries for a luxurious travel experience. The trip covers South Africa, Kenya, Tanzania, Zambia, Zimbabwe, and Botswana for a total of 13 days and includes business class travel for the entire trip. With lodge stays in Africa's national parks, helicopter tours, safaris, and more, this trip offers travelers the opportunity to experience nature and culture at the same time.
These various trips offer a wide range of options for guests preparing for their summer vacation, giving them the opportunity to enjoy the beauty and wellness of Gangwon-do. Gangwon-do is loved by many for its abundant nature and various activities for healing, and it is expected to spread its charm this summer.
**Taebaek's summer festival with wellness, 'Han River and Nakdong River Origin Festival'
In Taebaek, Gangwon-do, the annual 'Han River and Nakdong River Origin Festival' will be held for nine days from the 27th. The festival features a variety of programs based on Taebaek's special natural environment and wellness. The festival begins in cool weather with no tropical nights, giving citizens and tourists a chance to relax and recharge.
The festival kicks off with a water walking parade and opening ceremony, followed by cultural performances, cool water nights, and a beer festival. There are also programs with influencer 'Belly Bear' and photo zones with large-scale sculptures.
During the festival, Aurora Park, Gumunso Village, and Hwangji Pond will host performances and food with cool knickers, and there will also be playgrounds and experience booths for pets. In addition, a night market will be held near Hwangji Pond every Friday and Saturday to further upgrade the festival atmosphere.
An official from Taebaek City explained the meaning of the festival, saying, "Through this festival, we want to provide an opportunity for people to experience various cultural and leisure activities while enjoying the cool summer in Taebaek without the tropical sea." The Han River-Nakdong River Origin Festival is expected to be the best summer festival for those seeking wellness and relaxation.
**The Korean Association of Oriental Medicine and Biohealth Talent Training Agreement with Wellness
The Korean medical community has taken a new step toward fostering talent in the biohealth sector. The Korean Medical Association signed a three-way business agreement with Yeongdeok-gun, Gyeongsangbuk-do, and Dankook University's Biohealth Innovation and Convergence University Project to foster biohealth talent.
The agreement aims to advance education and research to improve health by fusing Korean medicine and biohealth technology. The KOMA plans to apply its expertise in biohealth to oriental medicine and develop various programs to help biohealth technologies contribute to the development of oriental medicine.
In particular, the agreement is expected to strengthen research and educational curricula on the importance of biohealth and how its technologies can be incorporated into the fields of wellness and nurturing. This is an important step in the mutual and organic development of TCM and biohealth.
"Chinese medicine can play an important role in various fields related to wellness, and we will prove our excellence in this field through the active utilization of biohealth technology," said Dr. Jung Yoo-ong, Senior Vice President of the Korean Medical Association. We look forward to this agreement as an opportunity to solidify the presence of Chinese medicine in the biohealth field and contribute to solving health problems in modern society.
**DYAD, a luxury club in Cheongdam, Gangnam with Wellness
DYAD, Korea's first high-end private members' club, has opened in Gangnam Cheongdam, a 20-story building located in Cheongdam-dong, Gangnam-gu, which boasts private spaces available only to members. DYAD will offer members a unique sense of luxury and comfort with world-class art and interiors.
DYAD will provide members with new social networking opportunities and aims to become a new cultural hub for those with creative inspiration and entrepreneurial spirit. A range of artists are working on the project, including world-renowned architect Dominique Perrault, and plans to host international parties, events, and celebrity visits.
DYAD will offer a range of spaces and services centered around three main concepts: 'Wellness', 'Social', and 'Pleasure'. World-class F&B spaces, biohacking, spa lounges, socializing, and a variety of entertainment will provide members with a unique experience. Members will also have access to networking opportunities through a variety of events and programs, including attendance at global art fairs, wine events, forums and seminars, and book clubs.
DYAD sets a new standard for luxury membership in Korea and is located in the iconic Cheongdam-dong neighborhood of Gangnam. It is expected to be a platform for members' success and wellness. "DYAD is a space where creative and humanistic inspiration seekers can gather and gain new inspiration," said a DYAD representative, adding that they expect it to become a center for creative and challenging people to share ideas and collaborate.
D.A.D. will be a private membership club, open to a limited number of people, and membership will be rolled out as the building is completed. Related information can be found on the official website.
**Interim report of the excavation service that envisions the future of Sunchang-gun centered on wellness
Sunchang-gun, Jeollabuk-do, held an interim report on the 'Sunchang-gun Future New Growth Strategic Task Discovery Service'. At the meeting, various policy issues related to wellness were discussed, including revitalizing the local economy, creating jobs for young people, and creating wellness facilities for the elderly. The main policies included the development of specialized industries centered on the brewery industry and wellness tourism, healing tourism at the Gangcheonsan Onjasil hot spring, and restoration of the ecological axis. The discovery service is an important planning task for the future development of Sunchang-gun, and related departments plan to implement a total of 40 policy issues.
**SCL Healthcare, officially certified as a DTC genetic testing agency**.
(SCL Healthcare) has been officially certified as a DTC (direct-to-consumer) genetic testing agency by the Ministry of Health and Welfare, and plans to activate various wellness item services for three years from July 4, 2024 to July 3, 2027. This certification is expected to provide consumers with reliable genetic testing services and strengthen its competitiveness in domestic and international markets.
**Vanovagi with Wellness, NCT Ten and Bangkok 'Boosted' Brand Concert in Bangkok
Vanovagi Cosmetics' 'Glow with Ten' concert with NCT Ten was held in Bangkok, Thailand, and was well-received by the audience, as the brand shared the secrets of Ten's flawless skin, introduced Vanovagi's popular products, and told various stories related to wellness.
**Sexual wellness, along with wellness, emerges as a global trend**.
Recently, the 'Sexual Wellness' trend, which targets sexual health, has been gaining attention. According to global market research firm Technavio, the global sexual wellness market is expected to grow to more than $46.705 billion from 2022 to 2027, with a CAGR of 11.17%. In 2020, sexual wellness was exhibited for the first time at CES, the largest consumer electronics show in the United States.
In line with this growth, domestic companies are also actively entering the sexual wellness market. Tenga, a sexual wellness brand, is a prime example of this, striving to create a society where sexual discourse can be positive and healthy. Tenga's slogan is "Sex that everyone can enjoy safely," and the company is conducting awareness-raising activities to position adult products as lifestyle products. In March of this year, the company opened a flagship store in Dongdaemun Duta Mall to great fanfare.
Iroha, a women's self-pleasure brand, launched "iroha Mai RURI" and "iroha petit CORAL" in collaboration with popular Japanese actress and model Kiko. Kiko collaborated with iroha to convey the message that self-pleasure is not something to be ashamed of, but an act of getting to know yourself.
Right Thinking launched a rebranding campaign with the slogan "Right thinking becomes culture". The slogan refers to the idea of breaking down distorted perceptions of sexuality and looking at it from a broader perspective. The slogan reflects the brand's ambition to become a brand that leads the right sexual culture.
As such, domestic sexual wellness brands are instilling positive perceptions in consumers through their designs, products, and various campaign activities, emphasizing the importance of wellness and sexual health. Through this, they are expanding the sexual wellness market and shaping a healthy sexual culture.