Healing agriculture shares wellness and healthy living
With the implementation of the five-day work week in the 2000s, wellness and green tourism gained traction. Urbanites traveled to rural areas to enjoy the natural scenery and traditional culture, and the pension business was revitalized. The pension industry was led by farmers and villagers, who developed cottage-style pensions that compensated for the shortcomings of the existing minpaku. The government also supported this, and experience tourism farms and experience vacation villages were created, but many of them were neglected due to the difficulty of operation.
Recently, 'healing agriculture' has been on the rise. Healing agriculture, which has been gaining attention along with the wellness trend since the COVID-19 pandemic, is an activity that utilizes agriculture and rural resources to take care of people's health. Through this, rural residents can create economic added value.
Mr. K, who runs a cafe in his hometown, is planning a healing agriculture program that combines meditation in the garden. However, she believes that adding a few programs to an experience village does not make it a healing village. He is worried that the image of the village will be tarnished by poor management.
As the number of retirees has increased, many rural villages have been built. In particular, as the baby boom generation began to retire, the number of people who built multi-habitations, or weekend homes, and moved between rural and urban areas increased. Many of these people want to give up city life and move to the countryside, but are hesitant because they don't know what to do.
If you're considering homesteading or homesteading, you may be interested in healing agriculture. If you have the skills to organize and run a program, you can make money from your garden or kitchen garden while also enjoying a healthy lifestyle. Pensions were once popular for similar reasons. However, many of them have failed due to large-scale collectivization and over-ambition.
We want to see more small, individualized healing farms. Policy support should also go in this direction. Healing farms that share wellness and healthy living can open up new possibilities for rural areas.
Innovative collaboration with wellness - LEESOL and HAEZAI build a dementia-friendly ecosystem in Korea
Healthcare startups LEESOL and HAEJAYE announced that they have been selected by the Ministry of SMEs and Startups to participate in the "Public-Private Cooperation Open Innovation Support Project" in the first half of 2024 to establish an open partnership system for win-win cooperation. They plan to explore the development of wellness equipment aimed at improving cognitive function in patients on the verge of mild cognitive impairment (MCI) and the general population based on 'gamma entrainment'.
Risol is a medical device startup that develops a range of products for the treatment of degenerative brain diseases and psychiatric disorders, and is focused on building a dementia-friendly ecosystem through its collaboration with Haejai. Currently, HAEJAI is introducing Rechembi, a treatment for Alzheimer's disease, to the Korean market, and is working on various projects to strengthen the cognitive function of the elderly and bridge the digital divide.
Through this collaboration, Risol emphasized that the company plans to develop its digital healthcare business related to cognitive decline and grow into the next unicorn. This collaboration is expected to contribute to technological innovation and patient-centered healthcare service provision related to wellness in the future.
Westrise enters the wellness industry, hires former LVMH executive
Westrise has announced that it is revamping its business purpose to distribute beauty materials and hiring a former executive from LVMH, the largest luxury goods company in Korea. At an extraordinary general meeting of shareholders to be held on the 31st, the company will propose to expand its business purpose and appoint new internal and external directors. The strategy aims to expand its business in various fields ranging from medical device sales to health food wholesaling.
One of the major changes is the plan to promote the distribution of next-generation beauty regeneration materials from Human Wellness, which will become its largest shareholder. In line with this, a representative of Human Wellness is proposed to become an inside director, and a senior executive from LVMH Group will be appointed as an outside non-executive director, marking the first time a current senior executive from LVMH has been appointed to a Korean listed company, and is expected to facilitate Westrise's expansion into global markets.
The strategy is centered on strengthening Westree's positioning in the wellness industry and increasing its competitiveness in the global market.
Launched a wellness vegan skincare brand, 'Welogy'
Best Brand Shop (CEO Choi Chang-pil) recently announced the official launch of its wellness vegan skincare brand 'Wellogy', which combines natural ingredients from nature with scientific technology to provide a sustainable wellness skincare life, and all products are certified vegan.
The launch includes three products using fresh fruits as ingredients, including Green Citrus Cleanser, Green Banana Serum, and Green Avocado Cream. The products are functional products certified by the Ministry of Food and Drug Safety and have also passed hypoallergenic tests.
"We have endeavored to provide consumers with natural ingredients from nature and products that have proven their safety for a healthy and balanced life," said a representative of Welogy, "and we will strengthen our preparations to expand not only in the domestic market but also in the international market."
Currently, Welodge products are being offered at launch specials at its own mall and smart store, and the company plans to continue to offer brand benefits and events on various online platforms. By doing so, Welodge aims to establish itself as a brand that provides health and beauty to more consumers.
Glazed skincare brand 'Tom' in the wellness room
At Home announced on the 17th that its glazed skincare brand, THOME PROGRAM, will be available in the wellness room of Lotte Hotel Seoul. THOME PROGRAM has been sold through the company's mall since its launch in January this year, and this is its first foray into offline, providing customers with a direct brand experience. The wellness room is a space equipped with premium healthcare devices such as motion beds and massage chairs, and TOM products will be available there until August.
The TOM program is designed to provide aesthetic-level skincare in just 15 minutes, once a week, making it easy and affordable for anyone to experience the benefits of high-end skincare. The product has recently gone viral among celebrities and has seen a surge in sales, and is currently available by appointment only. Through this collaboration, AtHome plans to further increase the visibility of the brand by increasing customer preference for premium brands.
"We are thrilled to collaborate with Lotte Hotel Seoul to provide customers with the opportunity to experience Tom firsthand," said Hyunsoo Kim, Head of Sales Strategy at At Home. "We will continue to provide many opportunities for customers to interact with Tom through various online and offline channels."
Taebaek Han River and Nakdong River Source Festival to Celebrate Wellness
The 2024 Taebaek Han River-Nakdong River Origin Festival will be held in Taebaek from July 27 to August 4 for nine days. The festival will feature a variety of programs with the theme of healing and wellness to escape the heat of the summer. Starting with a water walking parade and opening ceremony, the festival will feature cultural performances, Seonsun Water Night, Seonsun Beer Festival, and more. There will also be a program with influencer 'Belly Bear' and a photo zone using large-scale sculptures to create a unique experience for visitors.
Aurora Park, Gumunso Village, Tandanmadang Fortress, and Hwangji Pond will host 'Seonsun Cool Picnic' where visitors can enjoy a picnic atmosphere under the cool shade. There will be performances, food, a beer festival, and a cool cinema. There will also be a playground for pets, activity booths, photo booths, and pet expert talks. A separate night market will also be operated, offering a variety of food and stage performances for locals and tourists.
The Taebaek Festival is a great event for those who want to experience wellness at the source of nature and culture, and is recommended for those planning a cool summer vacation.
Wellness-focused trips to Jipyeong and Jincheon
Jipyeong and Jincheon are two lesser-known destinations in the inland region of Chungcheongbuk-do. The area boasts large mountains and large lakes, and offers a wide variety of travel fun. In particular, the Jipyeong Edupharm Tourism Complex offers a variety of leisure activities, including an internationally recognized karting racetrack, moto arena, extreme luge, and ranch. In addition, the Velfore Resort, built by the Korea Rural Development Corporation and a private developer, is the largest in Korea, with stunning views of the Wonnam Reservoir. The area, which has gone viral through social media, offers a number of programs focused on recreation and wellness, providing visitors with the opportunity to recharge their batteries. In particular, Jwagusan Natural Recreation Forest has the largest refractive telescope observatory in Korea, allowing visitors to observe the clear night sky.
**Withdrawal of the opening of the Wall Commander Road for wellness tourism and ecological protection of Jirisan Mountain
The controversy over the opening of the Walled City Road in Hamyang, Gyeongnam, is sparking concerns about environmental destruction and the disappearance of local communities. The Hamyang Nan Development Task Force warned that the plan would adversely affect the Jirisan ecosystem and accelerate the decline of local commerce. The road would cut off Jirishan's ecosystem and cause great damage to the vegetation along the ridge. Instead, they argue that it is necessary to develop stay-over tourism products and programs to actively develop the wellness tourism industry. Against this backdrop, the Hamyangnan Development Task Force is calling for the withdrawal of the plan to open the Walled Mountain Road.
**New Boundaries in Wellness and Hospitality, 2024 Gansam Design Insight Forum**.
The 2024 Gansam Design Insight Forum (GDIF), to be held at COEX in Samseong-dong, Seoul, is an event dedicated to the convergence of the wellness and hospitality industries. The forum will focus on the complementary relationship between the healthy life pursued by wellness and the healing power of hospitality. Hosted by Kansam Architecture, the event will explore the future of space design that combines wellness and hospitality through a variety of sessions. Each session, presented by leading speakers, will provide a range of insights into current trends and future prospects. The Forum will explore the creation of new wellness experiences and the revolutionary changes in spatial design that will result.
**Journey to Yeongju, Gyeongsangbuk-do, a railroad trip with wellness!
Yeongju City, Gyeongbuk Province, is introducing "Train Travel with Wellness," a program that offers a variety of benefits to revitalize tourism using railways. Yeongju City, in partnership with 23 local governments and related organizations, including Seoul Station, signed a business agreement to revitalize the economy of the depopulated region. The plan is to attract tourists through discounted rail fares and products linked to tourist attractions, and to spread the region's charm. The Yeongju tour includes a variety of tourist attractions, including the UNESCO World Heritage Sites of Sosu Seowon and Buseoksa Temple, as well as the National Forest Healing Center and Sobaeksan Ecological Exploration Center as well as wellness destinations. We are creating new experiences through rail travel by providing opportunities to taste local specialties.
**Introducing Jeongseon's slow food and parkroche menu with wellness
Parkroche Resort & Wellness has introduced a new menu utilizing Jeongseon's naturally aged slow food. The new menu is complementary to Jeongseon's signature ingredients and offers healthy and delicious options for guests seeking wellness.
The first dish, Jeongseon Soy Sauce Grilled Eel, is grilled in a soy sauce with Jeongseon Ddeok pickles, giving guests a taste of slow food that has been slowly aged in the sunshine and air of Jeongseon. The Korean Medicine Woo-dae Galnaktang uses Woo-dae short ribs, octopus, astragalus, and jujube to help rejuvenate, while the Jeongseon Ddeok Samgyetang uses chicken broth with ddeok and ginseng for a deep flavor.
Other flavors include Jeongseon Sookam Honey & Apple Bingsu and Black Sesame Bingsu, giving you the option to enjoy a sweet treat. The Sookam Honey & Apple Bingsu is served with yogurt ice cream, Jeongsun apple green, Sookam honeycomb, bee pollen, and walnut nuts for a special flavor.
The Park Roche's wellness menu will be available at Park Kitchen until August 15, and the shaved ice will be available at Roche Café until September 30. Experience the charming flavors and healthfulness of Jeongseon with these special menus featuring local ingredients and natural flavors.
A wellness journey, where healing and culture meet
Sun Village in Hongcheon, Gangwon Province, offers a variety of programs to heal and rejuvenate the mind, body, and spirit through the Global Gangwon Wellness Week 2024 package. This unique package offers visitors the opportunity to experience a variety of healing programs that the village boasts as a recognized wellness destination.
The 'GWD Wellness Day Special Open Classes' from July 20 to 21 will provide time to relax the mind and body through healing yoga and Gongbeth sound therapy programs, including OSHO Active Meditation. The program provides an opportunity to experience the special sounds of Gong Master Swami Arun and the deep resonance of the gongs to find peace of mind and body.
Sun Village also provides participants with EasyDew Wrinkle Eye Cream Stick for wrinkled skin and two healthy meals, as well as daily programs and wellness programs such as forest therapy and prop therapy. All of these programs are part of a wellness week that takes place throughout Gangwon Province, offering a unique and special relaxation and cultural experience that can only be found at Sun Village.
Along with a peaceful time in the nature of Gangwon, Sun Village offers a unique journey that combines wellness and culture. This summer, discover the unique wellness experience at Sun Village.
"Innovative vacation offers in the hotel industry amid the wellness trend"
The hotel industry is currently offering a variety of wellness-focused vacation packages. Especially during the summer vacation season, hotels are offering consumers a variety of experiences through themes such as water vacation, view vacation, and wellness vacation. Kumho Resort is offering guests the opportunity to enjoy a water vacation with water play and an ocean pool DJ pool party; Breed Hotel Yangyang is offering a view vacation with men's beauty brand products and health food; and Lotte Hotel Seoul is offering guests the opportunity to experience a wellness vacation by taking responsibility for their health and well-being through its wellness rooms. These hotels' efforts make them the perfect choice for guests' wellness and happy relaxation.
"Rainbow Healing Destination in Yeongdong with Wellness"
Chungbuk Cultural Foundation and Yeongdong County invited a group of central travel journalists to a meeting to promote tourism in Yeongdong. At the meeting, held at a country winery, Yeongdong County Governor Jung Young-cheol introduced the Rainbow Healing Tourist Destination in detail, emphasizing the wellness experience that goes hand-in-hand with the charm of Yeongdong. Yeongdong is located in the center of Korea's national territory and is famous for its grapes, wine, and national music. The Rainbow Healing Tourist Destination brings together a variety of healing activities and accommodation facilities to make the most of the charm of Yeongdong, providing a modern and rich tourism experience centered on wellness.
"Wellness and hotel transformation programs"
Hotels including Seoul Dragon City and Four Seasons Hotel Seoul are offering special programs that utilize existing facilities. Seoul Dragon City offers a tropical fruit concept dessert buffet, "Tropical City," which offers fresh and colorful desserts and seafood. In addition, Four Seasons Hotel Seoul will host a luxury wedding showcase on July 21, offering a unique experience where guests can enjoy everything from wedding flowers to dresses and suits under one roof. Walkerhill Hotels & Resorts is also offering a summer wellness program, with activities ranging from meditation yoga in the Healing Forest to making coffee leaf pots. The hotels offer guests a variety of choices and experiences, and promise a special time of wellness.
"Tea time with wellness, the special charm of 'Kusumiti Apgujeong'"
French premium tea house Kusmiti has opened its first offline store in Korea, 'Kusmiti Apgujeong', offering a unique experience centered on wellness. The store features wellness beverages based on Puree Addict, as well as colorful tin cases and murals. Along with various monthly promotions, store visitors will also be served fresh Urin Welcome Tea every morning. The store also features limited edition products and select products that can only be found in Apgujeong, giving tea lovers something special to look forward to. Cusmiti Apgujeong is the perfect choice for those looking to enjoy wellness through tea time.
"Jeju Green Key Certified Hotels, Wellness Stays with Environmental Protection"
Eight hotels in Jeju, including the Green Key-certified Haevichi Hotel Jeju and WeHotel Jeju, offer a unique stay experience of wellness while practicing eco-friendly management. GreenKey certification is an international certification that meets a variety of eco-friendly criteria, including environmental management and energy conservation, and these hotels are committed to sustainable environmental management through minimizing single-use products, recycling projects, and energy efficiency. They also provide guests with eco-friendly floating kits and check-in green packages to help protect the environment. These hotels are pursuing wellness stays while also contributing to global environmental protection.
"Gorebul Beach in Yeongdeok, Gyeongbuk, opens a wellness oriental medicine clinic"
Goryebul Beach, located in Yeongdeok, Gyeongbuk, operates a wellness oriental medicine clinic every weekend with the support of the Gyeongbuk Oriental Medical Association. The clinic reaches out to tourists with oriental medicine treatments and health counseling, and provides services such as cardiac pulse oximetry, body shape measurement using form checkers, and heart rate variability tests. To further strengthen Yeongdeok's position as a wellness destination, the clinic is operating a sustainable Korean medicine program and preparing to open a wellness center in the future.
"Baek Hyun Paik, President of Incheon Incheon Tourism Organization, opens Incheon's wellness future with the Imagine Platform"
In a recent interview, Baek Hyun Paik, President of Incheon Tourism Organization, said that he hopes to evolve Incheon's tourism and wellness industry through Sangsang Platform and the revitalization of the original city center. The Imagination Platform will be remodeled from an old grain silo into a space that combines multidisciplinary arts and technology, and will energize the lives of citizens through various cultural events and educational experiences. He is also developing various programs to make Incheon a center for school trips, and focusing on developing tourism products using the cultural relics of the original city center. His vision is expected to contribute to the development of the local economy and tourism industry.
"Taebaek Origin Festival, Preparation Controversy from a Wellness Perspective"
The Han River Nakdong River Origins Festival in Taebaek is just around the corner, but the sudden resignation of the secretary general of the Taebaek City Cultural Center, who is in charge of the festival, and delays in selecting an agency and producing promotional leaflets have caused controversy. The festival's program is designed to emphasize wellness and healing with the content that there is no midsummer tropical night, but problems in the preparation process have raised concerns about the smooth running of the festival. Delayed publicity and labor shortages have been pointed out by the city, and improvements are urgently needed.
"Summer Vacation to Wando Marine Therapy"
With the opening of Myeongsimni Beach in Wando and 10 other local beaches, a vacation centered on marine therapy has arrived. Wando County emphasizes safety and the environment in its beach operations, operating beaches with the internationally certified "Blue Flag," and plans to operate a comprehensive situation room to ensure the safety of vacationers.
Various programs such as sand sculpture exhibitions, flying board shows, and beach volleyball competitions have been prepared for the theme of marine healing. In particular, marine healing concerts, marine sports experiences, and marine healing chimac festivals are held at the marine healing center. Vacationers are provided with a space where they can enjoy health and healing by utilizing marine resources.
Wando-gun also offers various discount events and coupon offers for vacationers, including free admission and discounts at major tourist attractions. For those looking to experience relaxation and wellness at Myeongsimni Beach and the Marine Healing Center, Wando is the perfect destination for summer vacations.
"Yeongdeok, a new tourist destination with the beginning of wellness"
Yeongdeok is making serious efforts to establish itself as a wellness tourism destination on the Korean Peninsula. Goryebul Beach offers yoga and meditation experience programs along with oriental medicine treatment every Saturday afternoon to Sunday morning, providing tourists with a unique opportunity for relaxation and health care. Through these nature-based wellness contents, Yeongdeok is breaking new ground as a tourist destination. Capturing the essence of wellness, Yeongdeok is now offering tourists a space for true healing and health care.