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| July 23rd, 2024 Korea Wellness News |
Welcome to our latest blog post, where we explore the exciting developments in Korea Wellness as of July 23rd, 2024.
Renowned for its innovation and holistic approach, Korea Wellness continues to set the pace in the global wellness industry.
In this post, we delve into the nation's newest AI-driven health monitoring systems, offering real-time insights that empower individuals to take charge of their well-being.
We also highlight the booming Korea Wellness tourism sector, attracting global visitors eager to experience traditional Korean practices like Hanbang and modern wellness retreats.
Furthermore, we discuss the government's increased funding for mental health services, emphasizing a comprehensive approach to wellness that includes mental, physical, and emotional health.
Join us as we uncover how Korea Wellness is dedicated to enhancing the quality of life, setting a global standard.
Whether you're a wellness enthusiast, a healthcare professional, or simply curious about innovative health practices, this post provides valuable insights into the future of Korea Wellness.
Read on to discover how Korea Wellness is shaping the world of wellness today.
Sancheong Summer Night Light Festival with ### Wellness
Sancheong-gun, one of the best summer resorts in the country, will host the ON Sancheong Shining Summer Night Festival at Josan Park in Sancheong-eup from 26-27 July. The festival is an important event to position Sancheong as Korea's leading wellness tourism destination and aims to contribute to the revitalisation of local tourism by offering a variety of summer night activities.
The festival consists of five contents: night view, night food, night city, night story, and night story. Of these, Night View centres on landscape illumination and photo zones, while Night Food consists of a food market and food truck zone with a variety of gourmet dishes. Nighttime includes a flea market and experience programmes, while night poetry and night painting are cultural events with stage performances.
The main events include the Sancheong Emotional Flea Market and Experience, Landscape Illumination Photo Zone, Food Market and Food Truck Zone, Children's Kids Zone, 'Sancheong Byeolgok', a gathering of friends, and 'DJ Tandara Family', a summer night youth trip. On the first day, a proclamation ceremony will be held to mark the start of the festival with a fusion gugak performance and a performance by invited singer Lin. On the second day, a performance by singer Ahn Sung-hoon, psy-burgers, and K-POP cover dances will entertain visitors.
"This year's festival, which is in its second year, has even more to offer," said a military official, "and is perfect for making memories with family, friends, and lovers on a beautiful summer night in Sancheong."
Taebaek Han River-Nakdong River Origin Festival with Wellness
The 2024 Hangang-Nakdong River Origin Festival opens on 27 July in Taebaek, a cool city with an average summer temperature of 22 degrees. The festival will run for nine days until 4 August and will feature a variety of healing and wellness-themed programmes at major tourist destinations in Taebaek.
On the 27th, the opening day of the festival, a water walking parade and opening ceremony will be held from Taebaek Station to Hwangji Pond, and cultural performances, Seonsun Water Night, and Seonsun Beer Festival will be held. In particular, there will be a photo zone with influencer 'Belly Bear' and various events to liven up the festival.
Aurora Park (28th), Gumunso Village (2nd August), Tandanmadang Fortress (3rd August), and Hwangji Pond (4th August) will be hosting picnic-style 'Cool Knick' events, where locals and tourists can enjoy performances, food, beer festivals, cool cinema, and more under the shade. There will also be a playground for pets, activity booths, photo zones, and expert talks.
During the festival, the restored section of the waterway near Hwangji Pond and Market Buk-gil will host a weekend night market every Friday and Saturday, contributing to the revitalisation of the economy and tourism.
"We have prepared a variety of programmes that can be enjoyed by all ages, so please visit the festival to escape the heat and enjoy the charm of Taebaek," said Mayor Lee Sang-ho.
A new leap forward for Gangwon Land with wellness
Gangwon Land is preparing to take a second leap forward after more than 20 years of restrictions. As the only domestic casino in the country, Gangwon Land has been an important pillar of the economy of the former mining region, but due to excessive regulations, it has been experiencing a decline in competitiveness and customer defection.
Currently, Gangwon Land is losing out to large overseas casinos and illegal gambling markets due to regulations such as the gross margin system, business hours restrictions, and betting limits. As a result, Gangwon Land is looking to turn a new corner through regulatory reform. In particular, it is considering expanding the casino's business hours from the current 20 hours to 24 hours, or introducing a 'time-based access system' with a total of 2,000 hours per year. This will provide customers with the opportunity to autonomously control their gaming time and is expected to contribute to the revitalisation of the local economy.
By 2032, Gangwon Land plans to invest KRW 2.5 trillion to transform itself into a global integrated resort. It aims to increase the proportion of non-casino revenue from 13 per cent to 30 per cent and increase the number of annual visitors from 6.8 million to 12 million. It will build a new complex cultural space, wellness centre and skybridge, and develop a variety of products targeted at foreigners, including a K-culture seasonal school and attracting large international events.
"Gangwon Land's regulatory reforms will breathe new life into the economy of the former mining region," said Mayor Lee Sang-ho, adding that the region needs policy support to grow into a world-class resort.
Chungnam spa with wellness, turned into an artefact complex
The 'Wellness Spa Clinical Centre' in Cheonan, Chungnam province, has turned into a dumping ground. The Chungnam Technopark (TP) opened the clinical centre in 2018 with an investment of 15.7 billion won, with the aim of promoting rehabilitation exercises using hot spring water and revitalising the spa industry, but it has been performing poorly.
The centre is equipped with 35 types of spa clinical experience equipment and 16 types of cosmetics quality certification equipment, allowing for water-based rehabilitation exercises and cosmetics prototype manufacturing. However, in the four years since 2021, there have been only 124 spa experiences and 47 cosmetics equipment uses, with only eight spa experiences in the first half of this year.
The lack of promotion of the centre and the low number of users are the main problems. Although the centre is open to the public, it lacks public awareness and is mostly used by public officials. The website is also poorly managed, which reduces the effectiveness of publicity.
The Chungnam Provincial Assembly pointed out the centre's problems and said that improvements were insufficient. The Chungnam TP said it will address the problems and come up with an improvement plan to develop the wellness spa industry into a flagship industry in Chungnam.
Wellness and XR technology, why GigaLane's share price is soaring
The recent surge in Gigalane's stock price in after-hours trading is related to the announcement of Samsung Electronics' XR (extended reality) platform. According to the Korea Exchange, GigaLane shares closed at 803 won, up 1.77 per cent from the previous day's close, with an after-hours trading volume of 35,981 shares.
Noh Tae-moon, president of Samsung Electronics' MX division, announced the launch of the new XR platform at the Galaxy Unpacked 2024 event in Paris, France, on Tuesday. The announcement reinforces industry expectations that XR devices will be released by the end of the year, amplifying expectations for the technology and the market. XR technology is also expected to play an important role in the wellness sector.
Advances in XR technology are expected to revolutionise wellness and healthcare. Gigalane is developing next-generation display manufacturing technology utilising UV nanoimprint process, which is expected to play an important role in the XR device and microdisplay market.
Related to the expansion of the XR market, companies such as NPV, Maxt, and Alcera have also seen strong stock prices. These companies are active in the fields of metaverse platforms, XR content, and artificial intelligence image recognition, respectively, and are expected to see significant opportunities in wellness and healthcare services as XR technology advances.
Wellness and fragrance, Shinsegae's 'Bath and Body Works' sales exceed 182 per cent
Shinsegae Department Store's 'Bath and Body Works' in Gangnam is attracting attention as it has achieved 182 per cent of its target sales within two months of opening. The store, which opened for the first time in Korea at Sweet Park in Gangnam on 24 May, offers a wide range of wellness-related products, including body care products and scented candles, and has become very popular.
Bath and Body Works, which originated in the United States, sells a variety of wellness products including body wash, lotion, and body mist, and currently operates more than 2,000 stores in 43 countries across North America and Europe. Shinsegae is the exclusive Korean distributor of the brand, offering 57 scents from a line-up of more than 250 fragrances.
Of Bath and Body Works' customers, 84 per cent are women, with 72 per cent in the 20-40 age group. Shinsegae attributes these results to the successful introduction of a variety of scent options related to wellness trends. In particular, signature scents such as 'Gingham' and 'Champagne Toast' have been popular.
In the future, Bath and Body Works plans to expand its stores, focusing on Shinsegae Department Store and Shikor offline shops. On the 26th, the company will offer a 3-for-1 discount on body mist and body lotion products.
Wellness and sleep health of office workers, EZN Wellness and ASLEEP sign MOU
On the 22nd, EZN Wellness announced that it has signed a strategic business agreement (MOU) with A Sleep. The agreement is aimed at addressing the sleep challenges of the workforce and will integrate ASSLIP's innovative sleep analytics technology into ASSLIP's sleep improvement programmes.
A Sleep is a sleep tech venture that uses artificial intelligence (AI) to analyse breathing data during sleep to assess an individual's sleep stages. Since 2020, Ease & Wellness has been developing and delivering cognitive behavioural therapy (CBTi) based sleep improvement programmes to office workers.
Through this agreement, EZNW will integrate ASleep's sleep analysis technology through a smartphone app to provide personalised solutions by analysing users' sleep data. This will enhance the effectiveness of insomnia treatment and comprehensively support the wellness and mental health of office workers.
"Sleep is essential for maintaining the health of the brain, and long-term insomnia can lead to mental problems such as depression," said Minjae Kang, CEO of EZN Wellness. "With the introduction of ASleep's technology, we will be able to enhance our expertise in the sleep business and provide effective wellness solutions for office workers."
Wellness and yoga meet, Yeo Dong-gu and Lee Jeong-jeong's yoga instructor course is a big hit
The 'Wellness Yoga' leader training programme, co-hosted by yoga masters Donggu Yeo and Jung Lee, has received a great response. Held at Positive Hotel Yoga in Seoul, the programme offers systematic and in-depth training in Maha Hatha Yoga, Flow Yoga and Himalayan Vinyasa in January, May and September each year.
In the modern world, yoga has become more than just an exercise, but an important wellness practice that connects the mind and body. Especially in the age of AI, yoga instructors, who are attracting attention as a sustainable profession, are even more important because they need to communicate directly with people.
"Yoga is an important practice that connects the body and mind," says Lee, adding that she is happy that each course helps participants understand the depth of yoga and develop their qualities as leaders. "Through various yoga styles, I want to help people balance their energy and live a healthy life," said Yeo.
At Positive Hotel Yoga, Yeo and Lee plan to run an ongoing wellness programme through yoga classes that combine the expertise of instructors with advanced facilities. They aim to provide a unique experience for participants through regular yoga classes.
Participants have responded positively to the programme's pleasant environment and in-depth training. "I was able to focus on the class thanks to the pleasant environment at Positive Hotel Yoga," said Kim Mo (35), while Han Mo (29) said, "It was meaningful to learn about the deep philosophy and practice of yoga."
Wellness and In-Home Lessons, HomeFit Raises Series A Funding
In-home lesson platform HomeFit has raised KRW2.5 billion in Series A funding to expand its business-to-business (B2B) services. After securing 500 million won ($500 million) in a Series A round last month, HomeFit plans to raise an additional 2 billion won to reach its target of 2.5 billion won.
HomeFit is a platform where trainers come to your home or workplace to help you exercise, and has recently expanded into wellness programmes such as yoga, meditation, and art. Founded in 2015, HomeFit is led by a select group of founders and has strict criteria for selecting professional coaches, requiring them to have certifications and teaching experience in their respective fields, such as Pilates coaches.
The Series A funding will be used for B2B marketing expenses and working capital. In addition to in-home lessons for individuals, HomeFit currently offers office programmes for corporations, including 1-on-1 musculoskeletal care, individual and small group PT, and group stretching. In particular, the musculoskeletal care service is provided by a physiotherapist who visits companies to check employees' musculoskeletal problems and provide solutions. HomeFit has introduced the latest 3D body shape analyser and established a system to manage class progress, satisfaction, and body change data in real time.
HomeFit currently has the largest number of coaches and members in Korea, with 117,600 members and more than 2,000 professional coaches. The cumulative number of classes has exceeded 180,000. "We are focusing on the corporate welfare market, and we plan to expand our services for corporations and upgrade our in-home services for individuals at the same time," said Choi Seon-jin, CEO of HomeFit.
HomeFit's cumulative investment is approximately KRW 3 billion, and it received KRW 2 billion in a pre-Series A round in 2021. With this Series A funding, HomeFit will further accelerate its growth in wellness and in-home lessons.
Wellness and job experience, Gravity Seoul Pangyo summer holiday packages launched
Gravity Seoul Pangyo, Autograph Collection, a premium lifestyle hotel by Chosun Hotels & Resorts, has launched the 'Pangyo Journey: Korea Job World' package for the summer holidays. The package is available until Saturday, 31 July 2024 and aims to provide a unique staycation experience for children and teens.
The package includes a one-night stay in a Business Deluxe Room at Gravity Seoul Pangyo and a voucher for admission to Korea Job World, located a 10-minute drive from the hotel. Korea Jobworld is a large-scale job experience centre that offers a wide range of job experiences, designed to give children and teenagers an exciting and educational experience.
Customers can choose between the '1 child + 1 adult' or '1 teenager (including 2 job experiences) + 10% off coupon for Meccage Bootcamp' package. The minimum age for children is 4 to 10 years old, and for teens is 11 to 18 years old. Additional people can be paid for on-site.
Korea Job World is comprised of a Children's Experience Hall with 54 careers in 42 workshops and a Teen Experience Hall with over 70 careers in 43 workshops, including a Technology Experience Centre and a Career Centre.
The package also gives guests free access to Gravity Club, a two-storey wellness space (swimming pool and fitness centre) at Gravity Seoul Pangyo. There are separate adult and children's pools for families to enjoy safely, as well as an outdoor deck and dry sauna.
"We have designed a package that allows you to make special memories with your children during the summer holidays," said a representative from Gravity. "We hope you will enjoy an unforgettable summer holiday in the city centre through the job experience at Job World Korea and the wellness experience at Gravity."
LOTTE HOTELS & RESORTS L7 Haeundae launches wellness and nostalgia packages to commemorate the opening of L7 Haeundae
LOTTE HOTELS & RESORTS is celebrating the opening of L7 Haeundae with two new wellness and nostalgia-themed packages. The packages will be available from 23 July to 30 September 2024.
The first package is 'Relax with BEREX' in collaboration with Coway, a wellness package that offers guests access to Coway's BEREX Pebble Chair in their room. The package provides guests with a relaxing and wellness experience.
The second package is 'Eau de Chilsung: Memories in Perfume' in collaboration with Lotte Chilsung Beverage, which offers a one-night stay in a superior room and the niche fragrance 'Eau de Chilsung et Salon de Nevaeh'. The fragrances will be randomly selected from two fragrances with the theme of Chilsung Cider and one with the theme of beer clouds.
In addition, to mark the opening month, L7 Haeundae will also be offering a 'Welcome Minibar' event, where guests will receive a free minibar for every stay from 26 July to 31 August 2024. This will allow guests to experience wellness and nostalgia at the same time and enjoy a special stay.
ReSaltZ, expanding into Japan with wellness and aroma, holds pop-up store at Tokyo Konran Shop
ReSaltZ has officially announced its entry into Japan, hosting a pop-up store at Tokyo's Konranshop Azabudai Hills branch. The pop-up store marks the brand's first launch in the Japanese market and will be held simultaneously at all six Konan Shops in Japan.
Risolz is a wellness beauty brand that pursues a balanced life and healthy beauty for modern people, and offers a variety of ritual products made with sea salt, herbs, and aromatic oils from Bijeumdo Island in Korea. In particular, life care products such as aromatic bath salts, eco-friendly solid bars, perfumes, and hand creams will be introduced at the pop-up.
Having won two awards at the 2023 Cosmoprof, Risolz has officially launched in the U.S. market and is a representative brand of Seoul, selected by the Seoul Metropolitan Government. The Conran Shop Azabudai Hills branch is a space that pursues modern design and quality of life, which fits well with the company's wellness beauty philosophy, the company said.
After the successful launch in Japan, the company plans to expand to other European markets, including France and Germany, in September, according to the company.
Wellness and value-for-money massagers top Kojima's first-half bestsellers
Kojima has announced the top three best-selling massage chairs and small massagers for the first half of 2024. With the rise in popularity of value-for-money products in the wake of high inflation, value-for-money massage chairs and small massagers are gaining traction among consumers with a keen interest in wellness.
According to Kojima's sales figures for the first half of this year, the Double Motion and Cozy Double were the top two selling massagers. Their combined sales account for about 30 per cent of total massager sales, with the Double Motion maintaining its top spot with a 21 per cent year-on-year sales increase. These products feature dual engines to provide deep massages and close contact, while remaining affordable.
In third place is the premium massage chair New Era, which has high-end features such as automatic body measurement and full-body air pockets. This shows that demand for premium products is still strong.
In the small massager category, the CozyStool took the top spot. It is a stool-type foot massager that can be used as a chair and then converted into a foot massager when needed. In second place was the stretching mat "CozyStretch," which is popular for its cool stretching effect on the entire body. In third place was the abdominal low-frequency massager 'Kojicore', which is gaining attention among consumers for its easy abdominal care.
"Sales of budget products and small massagers stood out, and demand for premium products remains strong," said Kim Kyung-ho, Head of Marketing Department at Kojima. "We will continue to introduce various products through continuous research and development to meet the diverse needs of consumers."
XEXYMIX with Wellness to Conquer the Chinese Market
BrandX Corporation's yoga wear brand, JEXYMIX, has announced its entry into the Chinese market in collaboration with YY Sports, China's largest sports retailer. YY Sports, a subsidiary of Taiwan's Pau Chen Group, operates more than 10,000 stores in China and distributes global brands such as Nike and Skechers.
"We are excited to partner with YY Sports, which has recorded the highest sales ever in the first half of the year, and our exports to China grew by over 390% in the second quarter," said Minjun Kang, CEO of BrandX.
With the rapid growth of the women's sports market in China and the popularity of yoga, Jexmix plans to position itself as a value-for-money wellness sportswear brand among local female consumers. The second store, which recently opened in Tianjin's Riverside 66 shopping mall, is a prototype of the company's flagship store in China and has attracted high interest due to its location in a premium shopping mall.
"With its overwhelming quality and price competitiveness, JEXYMIX has a great chance of winning in the Chinese market," said YY Sports Chairman Wei Huanzhang. "We are targeting more than 100 stores by next year, with annual sales of KRW50 billion and operating profit of more than KRW16 billion."
Through this collaboration, BrandX will utilise both offline and online channels in China to increase product awareness and meet the diverse needs of consumers. With its cost-effectiveness and wellness-focused design, Jeximix is expected to achieve great results in the Chinese market.
Wellness and eco-tourism, Jeju University Tourism Management Department participates in idea contest
Students from Jeju National University's Department of Tourism Management have proposed innovative ideas in the 'University Student Idea Contest to Vitalise Eco-friendly Tourism Destinations' hosted by Thewon, the university announced on the 23rd. The contest aims to develop eco-friendly wellness tourism destinations, and more than 50 teams participated in the contest, proposing ways to revitalise eco-friendly tourism destinations in the Jeju region.
The grand prize was won by Lee Yeon-ju, a student at Jeju National University's Department of Tourism Management. She was highly commended for proposing ideas for festivals and events that could revitalise night tourism by utilising eco-friendly tourism resources such as Eco-land. Other winners presented creative ideas including strategies to attract foreign tourists and experiential activities for local residents.
"This contest will help students develop an interest in local communities and businesses, and foster local talent," said Lee Sang-mook, chair of the Department of Tourism Management. "We plan to make various efforts based on the students' ideas to strengthen Jeju's position as an eco-friendly wellness tourism destination," said Park Ik-Jin, Managing Director of The One. "We will provide scholarships to the winning students and continue to support and recruit outstanding talent from Jeju University."
The contest is expected to be an important step in developing Jeju Island as an eco-friendly wellness tourism destination.
Wellness and Constipation: Effects on Kidney Damage
Constipation can have an adverse effect on the kidneys, according to a new study. According to the biomedical journal Cell Reports Medicine, constipation can upset the balance of the gut microbiome, leading to an increase in kidney-damaging toxins.
According to the study, people who have fewer than two bowel movements per week have altered gut bacterial activity, which leads to higher blood levels of p-cresol-sulfate and indoxyl-sulfate, metabolites that can damage the kidneys. On the other hand, people who have regular bowel movements tend to have thriving gut bacteria that ferment dietary fibre to produce beneficial short-chain fatty acids, and an overall healthy metabolic state.
In a study of more than 1,400 people who participated in Arivale's wellness programme, those who had one to two bowel movements per day were more likely to drink plenty of fluids, exercise regularly, and eat a high-fibre diet. In contrast, those with abnormal bowel movements were at increased risk of chronic disease and had higher concentrations of chemicals that negatively affect the kidneys and liver.
"Constipation can be a significant risk factor for a range of chronic diseases, and maintaining gut health is important from a wellness perspective," says Sean Gibbons, PhD, of the Institute for Systems Biology.
Therefore, maintaining regular bowel habits, eating plenty of dietary fibre and staying hydrated to improve gut health can help manage wellness.
Wellness and ESG: Public companies are taking a multi-pronged approach
Public companies are leading the way in climate change action and environmental, social and governance (ESG) practices. They are developing technologies and promoting renewable energy projects aimed at carbon neutrality, as well as innovative activities in the fields of safety and tourism.
**The Korea District Heating Corporation is contributing to the fight against climate change through its district heating business. It maximises energy efficiency by supplying heat from cogeneration plants to local buildings and apartments for heating and hot water.
**Korea Hydro & Nuclear Power was selected as the preferred bidder for the Dukovany Nuclear Power Project in the Czech Republic, with the possibility of building up to four nuclear power plants. This will strengthen Korea's global leadership in renewable energy.
**Jeollanam-do is raising its status as a global tourist destination through the '2024-2026 Jeonnam World Tourism and Culture Games' and revitalising the local economy by utilising various tourism resources such as wellness and K-culture.
**Korea Expressway Corporation operates rest areas such as drowsy shelters and lorry lounges to prevent traffic accidents, and is strengthening highway safety through secondary accident prevention strategies.
**To support exporters, the Korea Trade Insurance Corporation has introduced the Export Package Preferential Financing, providing the largest financial support ever for small and medium-sized enterprises. This reduces the financial burden on exporters and enhances their competitiveness.
**Incheon Metropolitan Government Corporation (IMC) focuses on a fair recruitment process and fulfils its corporate social responsibility. They are increasing the credibility of public companies through fair recruitment and transparent HR management.
As such, public corporations are pursuing social value and sustainable development through various efforts centred on wellness and ESG.
Wellness and K-HIT Project: Discovering national content from employees at Kangwon Land
Gangwon Land is strengthening its efforts to become a global resort through the 'K-HIT Project'. As part of the project, Gangwon Land is discovering various attractions, food and entertainment spots across the country through the participation of all employees, and is exploring ways to link wellness and local tourism.
Since announcing the K-HIT project in April this year, Gangwon Land has formed a 'K-HIT Discovery Team' through an employee contest, and employees have been travelling around the country to discover various contents. They are presenting ideas to improve customer service and strengthen corporate competitiveness, and recently organised a presentation of the results of the first round of visits.
The presentation was divided into two sections: food and attractions, and the best practices of each were introduced. In the food sector, innovative ideas such as the development of a signature menu and brand using the success story of black pork in Namwon, Jeollabuk-do, attracted attention. In the attraction category, cases such as a flea market programme for children and the introduction of media art content on various topics were presented.
In particular, Gangwon Land is also planning to run the fifth K-HIT expedition on the theme of wellness and forest tourism, a strategy to meet the growing trend of health and relaxation in tourism.
"With the active participation of our employees, the K-HIT project is gaining momentum, and we will spare no effort to support them so that they can participate in the changes themselves," said Choi Cheol-gyu, acting CEO of Gangwon Land.
By October this year, Gangwon Land will continue to promote K-HIT projects on the themes of attractions, landmarks, wellness & forest tourism, and regional tourism, which are expected to contribute to the competitiveness of Gangwon Land and the revitalisation of regional tourism.
Wellness and bio transformation: R&D paradigm innovation needed to leap to G3
On 23 July 2024, the Korea Digital Wellness Association held the Digital Wellness Leaders Forum in Seoul under the theme of 'Era of Bio Transformation: R&D Paradigm for G3 Leap'. The forum discussed innovative research and development (R&D) paradigms in the bio sector and highlighted the importance of bio data for wellness.
Kim Woo-sik, former Vice Prime Minister for Science and Technology, Choi Sun, Secretary for Advanced Bio in the Office of the President, Kim Jang-sung, President of the Korea Biotechnology Research Institute, and Kim Joo-han, Professor at Seoul National University, discussed the importance of bio data and wellness strategies using it.
"Bio big data is a national strategic asset to reach the level of advanced countries," said Choi Hee-yoon, chairman of the Korea Digital Wellness Association. "We need to work together through open innovation to create a digital wellness world." Baek Rong-min, head of the National Integrated Bio-Big Data Construction Project, announced plans to build bio-big data for one million Koreans by 2032.
The forum also exchanged various opinions on the utilisation of bio data. Park Hyun-young, director of the National Institute of Health Research, said, "We need verified information as data results can vary from one testing organisation to another," adding, "We need to prepare genomics and medical services based on future predictions." "For the successful implementation of advanced bio initiatives, it is important to collaborate with private companies and build a data-driven bio ecosystem," said Kyu-sun Lee, head of the Research Strategy Division at the Korea Biotechnology Institute.
Participants compared the government's 2035 Global Bio Powerhouse Strategy with the approaches of other developed countries, emphasising the need to build biobig data for real users. The forum was an important reminder of the need to transform the R&D paradigm for the future of the bio and wellness sector.
Wellness and Mobile Innovation: Digital transformation of tourism marketing by Park Jung-hwan, CEO of ADLabs
[Prime Economy] ADLabs CEO Park Jung-hwan recently launched a mobile ticket sales management system called Tripfinder, which is leading the digital transformation of tourist destinations. The system is a solution that revolutionises the ticket sales and marketing of tourist destinations, focusing on improving the convenience of visitors and the operational efficiency of tourist destinations.
ADLabs has developed Tripfinder to help tourist destinations digitally transform and revitalise their marketing, based on its experience in helping public organisations promote and operate tourism businesses over the past three years. The system allows tourism products to be purchased directly on mobile, and buyers can authenticate their visit using a smart stamp with a ticket sent via KakaoTalk. This simplifies the process of visiting tourist destinations and allows operators to manage sales and visits in real time.
Tripfinder can effectively promote the content of tourist destinations, especially through marketing systems linked to social media. Based on 10 years of marketing experience and more than 25 public works projects in the tourism industry, ADLabs provides sales-linked marketing through collaboration with influencers and exposure on social media posts. The system supports various promotional activities such as top blog exposure, YouTube marketing, and detailed page creation.
"Through Tripfinder, we aim to discover new tourist destinations in the Incheon area and attract 10,000 visitors per year," said Park Jung-hwan, CEO of ADLabs. "We will provide one-stop mobile ticket sales and online marketing to increase the convenience and efficiency of tourist facilities."
ADLabs provides integrated digital solutions for the wellness and tourism industries, supporting the revitalisation and efficient operation of tourist destinations and providing a convenient experience for both visitors and tourism facilities.