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| August 28th, 2024 Korea Wellness News |
Welcome to our latest blog post, where we explore the exciting developments in Korea Wellness as of August 28th, 2024.
Renowned for its innovation and holistic approach, Korea Wellness continues to set the pace in the global wellness industry.
In this post, we delve into the nation's newest AI-driven health monitoring systems, offering real-time insights that empower individuals to take charge of their well-being.
We also highlight the booming Korea Wellness tourism sector, attracting global visitors eager to experience traditional Korean practices like Hanbang and modern wellness retreats.
Furthermore, we discuss the government's increased funding for mental health services, emphasizing a comprehensive approach to wellness that includes mental, physical, and emotional health.
Join us as we uncover how Korea Wellness is dedicated to enhancing the quality of life, setting a global standard.
Whether you're a wellness enthusiast, a healthcare professional, or simply curious about innovative health practices, this post provides valuable insights into the future of Korea Wellness.
Read on to discover how Korea Wellness is shaping the world of wellness today.
**‘Wellness and luxury meet at Azerai Resort, Vietnam’**.
As we await the end of the scorching heat and the beginning of autumn, why not plan a special getaway for the Tet and October Golden Week holidays? Azerai Resort in Vietnam is the perfect choice, a luxury high-end resort that is less about modern hotels and more about local colours and unique concepts.
Azerai Resorts offers three unique locations, each with its own charm. Azerai La Residence is a restored French colonial mansion that captures the historical charm of Hue and is a unique place to immerse yourself in history and culture. Azerai Canto is a private island resort that emphasises privacy amidst the natural beauty of the Mekong Delta, offering a peaceful time to be at one with nature. Finally, Azerai Kega Bay is a luxurious retreat on a secluded beach amidst tropical gardens.
The Azerai resorts offer true luxury, with wellness programmes and spa treatments inspired by Asian healing traditions. With the Chuseok and October Golden Week holidays upon us, Azerai Resort is the perfect place to find tranquillity of mind and body.
**‘Wellness Trends and Athleisure's Secret to Success: Zeximix and Andar’** ‘Wellness Trends and Athleisure's Secret to Success: Zeximix and Andar
Amidst the general downturn in the fashion industry, Korean athleisure brands Jeximix and Andar have stood out as the best performing brands in the second quarter of this year. In particular, the two brands have capitalised on the wellness trend to continue their strong growth.
Jeximix posted KRW74 billion in sales and KRW11.9 billion in operating profit in the second quarter, up 32 per cent and 136 per cent year-on-year, respectively. According to BrandX Corporation, the key to its success is the expansion of its golf, men's, and accessories categories in addition to its existing women's range. The golfwear and men's lines have been particularly popular, with sales growth of 142% and 89%, respectively. The company is also expanding into the Chinese market, opening more stores.
Andar also posted its strongest second quarter ever, with sales of KRW 67.1 billion and operating profit of KRW 10.5 billion. Andar successfully executed its category expansion strategy by launching swimwear and underwear to target summer demand. The company has also been active in overseas expansion, with good results in Japan and Singapore. In Japan, the company has surpassed KRW 12 billion in cumulative sales in just over a year and a half, and in Singapore, the company has reached KRW 10 billion in sales in less than a year.
With the recent wellness trend gaining popularity among young people, athleisure brands have been gaining traction with their cost-effectiveness and convenience. The success of these brands is attributed to the harmonisation of wellness and athleisure products, which simultaneously pursues the health and satisfaction of customers.
**‘Cultivating Wellness Tourism Professionals: Jeonbuk Healing Tourism Academy Completion Ceremony’**
The Jeonbuk Special Self-Governing Province Culture and Tourism Foundation held the completion ceremony of the 2024 Jeonbuk Healing Tourism Academy on 27th. The academy, which was designed to foster healing tourism professionals in the province, was held every Monday and Tuesday from the 19th to the 27th at Jeonju National University's Star Centre.
The academy course covered wellness-related theories and practices such as forest healing, food therapy, and colour therapy, as well as forest and ocean healing, meditation, and more, taught by experts in various fields. At the graduation ceremony, which was attended by a total of 59 participants, the graduates will be able to visit healing tourism sites and take the wellness tourism planner certification exam.
‘Based on what I have learnt, I would like to plan healing tourism products in Jeonbuk and introduce them to many people,’ said one of the graduates. ‘We expect future healing tourism professionals to develop various programmes using Jeollabuk-do's healing tourism resources, and the Foundation will continue to support the development of Jeollabuk-do's healing tourism industry,’ said Lee Kyung-yoon, CEO of the Foundation.
The 2024 Jeonbuk Healing Tourism Professional Training Academy is part of the Jeonbuk Special Self-Governing Province Healing and Medical Tourism Convergence Cluster Project, which was selected through a competition by the Ministry of Culture, Sports and Tourism, and aims to spread the Korean healing and medical tourism brand and revitalise regional tourism.
‘Wellness and Zero Trends: Singapore's Healthy Lifestyle Transformation‘** **’Wellness and Zero Trends: Singapore's Healthy Lifestyle Transformation
The wellness and zero trend has been making a strong impact in Singapore in recent years. Under the Nutri-Grade system, which came into effect at the end of 2023, beverages high in sugar and saturated fat are banned from being advertised, and manufacturers are exploring healthier alternatives. These changes are encouraging consumers to favour natural, organic and sugar-free beverages, which is why the zero beverage market is booming.
According to Euromonitor, the sugar-free beverage market in Singapore is expected to reach S$192 million by 2028, growing at a CAGR of 7 per cent from S$135 million in 2023. Fairfield's report also analyses that demand for sugar-free beverages is growing due to long working hours and outbreaks of illness.
Sales of non-alcoholic alcoholic beverages are also expanding, with Singapore's non-alcoholic beer market expected to grow from US$1.52 million in 2024 to US$2.77 million by 2029. The market is also expanding in restaurants and bars, with dedicated menus for non-alcoholic drinks.
Manufacturers are responding to the demand for zero-calorie and zero-carb foods, and the global zero food market is expected to grow from US$19.17 billion in 2023 to US$22.3 billion in 2028. The demand for healthy products such as zero sauces is growing in the food industry, and brands are adapting their marketing strategies to reflect this trend.
Heineken is tapping into the health and wellness trend with its non-alcoholic beers and sending a positive message to consumers. The health and wellness trend is having a major impact on product innovation and marketing strategies, and companies are capitalising on this trend to engage with consumers.
**"Wellness and Lake Azung: The transformation of Jeonju into a new tourism centre"**.
Lake Azung in the eastern part of Jeonju is transforming into a new wellness tourism centre. The city of Jeonju is investing a total of KRW 118 billion in a tourism attraction project around Lake Azung. The core of the project includes the installation of the Jeonju Sightseeing Cable Car, the Azung Lake Wind Tunnel, the Azung Lake Library, and the creation of the Hubaekje Historical Park.
In particular, the cable car connecting Ahjong Lake and Hanok Village will provide a bird's-eye view of Jeonju's landscape and boost tourism in the eastern part of the city. Along with the cable car, a digital night view content will also be built to make the night view of Azung Lake special. This will make Lake Azung a stay-over tourist destination that can be enjoyed both during the day and at night.
The Wind Tunnel of Lake Azung is a new cultural space that utilises an abandoned railway tunnel and will provide a constellation experience and various event spaces. In addition, the Azung Lake Library, a space that combines nature, books, and art, is scheduled to open in April 2024.
The Hubaekje Historical Park will be created as a space to experience the history and culture of Hubaekje, and road expansion and a tourist trail near Mureung Village are also planned. This will strengthen tourism infrastructure in the eastern part of Jeonju and support the city's growth as a staycation destination.
Through all of these projects, Jeonju City plans to develop Ahjong Lake as a new centre for wellness tourism and expand the tourism outreach of the entire Jeonju region.
**‘Wellness and Gangjin County: Cooperation between the Rural Vitality Plus Project and the Military Family Centre’**
The Gangjin County Rural Vitality Plus Project and the Gangjin County Family Centre will collaborate to create a win-win situation and improve local welfare services. On 23 August 2024, the two organisations signed a memorandum of understanding (MOU) and pledged to develop the local community through the convergence of the wellness fusion industry and family support services.
The Rural Vitality Plus Business Promotion Project has a vision of ‘creating a healthy tourist city with the wellness fuso industry’ and is working on a project to upgrade its business by expanding wellness-related networks and content. The Gangjin County Family Centre provides education and counselling to improve family relationships, and strengthens family support services by creating a family-friendly culture and connecting with the local community.
Through this agreement, the two organisations will build a community network and share various contents to provide welfare services efficiently. ‘We will strive to provide practical help to the local community through this agreement,’ said Cho Sung-ok, director of the centre, while Yoo Young-cheol said, ’The cooperation between the two organisations is of great significance in providing tangible services to local residents.’
Through this collaboration, Kangjin-gun plans to create synergies in the fields of wellness and family support, and promote the welfare and well-being of the local community.
**‘Wellness and ANS: Introducing “Loblue” Haircare Products at the 2024 Beauty & Healthcare Show’** **"Wellness and ANS: Introducing “Loblue” Haircare Products at the 2024 Beauty & Healthcare Show
(CEO Kim Ga-won) will participate in the ‘2024 Beauty & Healthcare Show’ from 29 to 31 August at Songdo Convensia in Incheon. The company is expanding its presence in the haircare sector with its own brand ‘Ro Blue’.
At the exhibition, the company will showcase its haircare lineup, including five parfum shampoos and treatments for healthy hair and scalp. The products are Blanc, No 5.5, Miss the Only, Lotus Garden, and Baby Powder, which feature luxurious fragrances developed by professional perfumers.
Roblox products contain seven patented ingredients for scalp improvement and Micro Deep Biome, which provides a scalp-scaling effect. It is also effective in removing dandruff and preventing hair loss by using certified ingredients such as pyroxtonolamine, biotin, and caffeine. In addition, the bubble tonic spray, which has a cooling effect on the scalp, is popular for its menthol and unique bubble texture.
‘Robloo haircare products have both excellent functionality and luxurious fragrance,’ said an official from the company, ’and we are looking forward to expanding contact with customers and achieving results through the exhibition.’
Meanwhile, the 2024 Beauty & Healthcare Show will be held in Incheon under the theme of ‘Beautiful Harmony between the Outer and Inner Worlds,’ with more than 100 companies from the beauty and healthcare industries showcasing their innovative products and technologies. The show will also feature a special pavilion for Incheon's medical and wellness tourism, WellMedifesta, which will introduce content for health and mental beauty.
**‘Wellness and Finger Health: The “Phone Pinkies” Phenomenon and What to Do About It’**
Recently, the phenomenon of ‘phone pinky’, which is a change in the shape of the fingers due to mobile phone use, has been in the spotlight. Reported in Australia, it is a condition in which the pinky finger is dented by prolonged use of mobile phones. Sydney health and wellness expert Dr Jack Turner warned that the condition is on the rise and can cause pain and stiffness.
Von Pinkie can lead to calluses or, in more serious cases, carpal tunnel syndrome due to the pressure and strain on the finger. Carpal tunnel syndrome is a narrowing of the carpal tunnel that compresses the nerves, causing numbness and pain in the hand and forearm, and can also disturb sleep at night.
People on social media, including TikTok, have shared pictures of their bent pinky fingers, joking that it's the ‘next evolution’ of the human race. However, Dr Jack Turner says that in most cases, the condition is not permanent and is fully treatable. To reduce the strain on your fingers, it can be helpful to use a mobile phone support or GripTalk, or to utilise the voice-to-text feature.
From a wellness perspective, it's important to maintain good mobile phone habits and reduce strain on your fingers and wrists to prevent and manage these finger health issues.
**‘Wellness and Skin Care: Brannew Labs Unveils “Nouveau En-YSE” Lineup’**
Brannew Lab (CEO Yoon Ja-eun) announced that it will be participating in the 2024 Beauty & Healthcare Show at Songdo Convensia in Incheon from 29-31 August to introduce its NUVOEN and YSE lineups. Established in 2010, Branew Lab is a ‘Well-Life Beauty’ company that has been leading innovation in the beauty industry based on dermatological science, and will showcase a variety of products that combine wellness and skin care at the show.
Branew Lab has been leading the dermatological beauty industry through its business areas such as ‘Branew Clinic’, ‘Branew Solution’, and ‘Branew Cosmetics’. The ‘NUVOEN’ lineup will include ‘NUVOEN Boost Ampoule’, ‘NUVOEN Lipo Ampoule’, and ‘NUVOEN PLLA Ampoule’, each of which provides natural volume to the skin by promoting anti-aging, facial contour line management, and autologous collagen production.
The YSE lineup also includes toners, serums, and creams, which contain the secrets of PDRN (salmon injection) and MGF (baby injection) developed by Yoon Sung Wonjang. YSE products help maintain healthy skin by providing glow, barrier strengthening, energy and balance.
Branew Lab has successfully expanded into the global market and has gained a high share and trust in many countries, including Japan. The exhibition is expected to provide an opportunity to experience the latest products and discuss contracts with global buyers. The company plans to continue new research and development by combining wellness and skin science.
**‘Wellness and yoga: Positive Hotel proposes a healthy lifestyle with a complex cultural space’**
Phasitiv Hotels announced on the 28th that it is launching a new cultural space combining wellness food and yoga in Seolleung, Gangnam. The space is a similar concept to Erewhon, a luxury organic market in Los Angeles, USA, which has been recently attracting attention in Korea as the Korean version of Erewhon.
The hotel has been popular among celebrities for its Mediterranean diet, healthy food using high-quality ingredients, and high-quality exercise programmes. The new cultural space will be a new type of space that integrates wellness and exercise, offering guests an experience that combines healthy food and yoga, giving them the opportunity to take care of their physical and mental health at the same time.
Beyond simply providing healthy food, Fajtiv Hotel is creating a unique wellness culture by combining F&B and yoga to offer a programme that allows guests to remove toxins from their bodies and minds. The spaces are located in Dosan and Seolleung in the centre of Seoul, and aim to help busy modern people experience ‘healthy food, yoga and meditation’ in their daily lives.
In addition, Positive Hotels will introduce a membership scheme to provide guests with more benefits and private health values. The kitchen at Seolleung will offer healthy menus prepared with organic and fresh ingredients, while the yoga space will be 150 square metres and will be staffed by wellness coaches comprising global yoga masters.
The opening of the wellness complex is part of Faztiv Hotels' strategy to provide guests with a differentiated healthcare experience in line with the wellness trend, with a focus on supporting modern people's healthy lifestyles.
**"Wellness and Nature: Autumn Destination Recommendations in the Central Interior’
The Central Inland Core, a collaboration of six municipalities - Danyang, Bonghwa, Yeongwol, Yeongju, Jecheon and Pyeongchang - is a model of coexistence in the economic, cultural and tourism sectors. The region is often referred to as the ‘Mont Blanc of Korea’ and is attracting attention as a wellness destination that combines nature and culture.
Jecheon is characterised by its spectacular natural scenery, including Cheongpung Lake and Geumsusan Mountain. A cable car ride to the top of Cheongpung Lake offers a fantastic view, and Jecheon's yakseon cuisine and gastro tours are popular. Danyang has many natural tourist attractions, including Ondalsanseong Fortress, Ondal Cave, and the Danyang River Zando Trail, and you can see a variety of freshwater fish at the Danuria Aquarium.
Bonghwa is famous for Cheongnyangsan Mountain and the Nakdong River Scenic Byway, and has many historical and cultural attractions such as Buncheonsanta Village and Bonghwa Jeongja Cultural Life Centre. Yeongju is home to cultural assets such as Buseoksa Temple and Sosowon Temple, while Musum Village and Punggi Ginseng Culture Pop-up Park are also popular. Pyeongchang is best visited in autumn, when the Lee Hyo-seok Literature Museum, buckwheat flower fields and the Hyo-seok Culture Festival are the main attractions.
Yeongwol has a variety of tourist resources, including Cheongnyeongpo and Danjong's tomb, as well as the red buckwheat fields along the Donggang River. All of these destinations combine wellness and nature, offering a healing experience for the mind and body and a rich cultural experience. Enjoy your autumn trip by experiencing the unique charms of each region.
**"Oak Valley Earns ESG Tourism Certification: Strengthening Wellness’
Oak Valley Resort has been awarded the ‘ESG Excellence Tourism Certification’ by the Korea Management Certification Institute (KMR). The certification is awarded to tourism destinations and businesses that are in line with ESG (environmental, social and governance) principles, and Oak Valley has been recognised for its forest planting programme and eco-friendly trails.
Oak Valley also enhances its wellness programmes during the autumn season. Highlights include Sunrise Yoga and Singing Bowl Meditation. This is a programme that combines yoga movements with the sound waves of the Singing Bowl to purify the body and mind. The ‘Dadungil Forest Healing Trek’ is a walk with a forest ranger, giving you the opportunity to explore nature from a new perspective. Morning Recovery is a combination of mat Pilates and scent meditation to help balance and restore the body.
The resort will also provide online content on its official website, including a ‘self-meditation guide’, ‘healing yoga videos’ and ‘healing music playlists’ to help visitors continue the wellness experience in their daily lives. With this, Oak Valley will continue to play a leading role in wellness tourism.
**‘Busan's Ocean Healing Programme Resumes Wellness Experiences’**
Busan's marine therapy programme will resume this weekend. The city of Busan and the Busan Tourism Organization announced that various wellness programs will be held every weekend from 31 August to 31 October at seven beaches in Busan, including Suyeonggang Naru Park, Yeongdo Amir Park, and Bukhan Port.
This year's marine healing programme will focus on beach walking Nordic walking, sunset Pilates, singing ball meditation, and beach yoga. Additional new and specialised programmes include Hawaiian Hula, Ball and Sound Bath and Fundamental Stretching, which will be led by leading wellness influencers.
In addition, a new two-day LED kayaking experience will be held at the North Harbour Freshwater Park from 27 September. In the first half of the year, more than 1,400 people participated in four marine healing programmes.
Participants need to make a reservation in advance at BusanMarineHealing.kr, and if the number of participants is not enough, they can be accepted on the day of the programme. Participation fees for each programme range from 5,000 won to 10,000 won. Park Geun-rok, head of the city's Tourism MICE Bureau, said the city will strive to develop Busan as a destination for all-season marine leisure tourism.
**"Jeju Island expands global tourism market with wellness’
Jeju Island announced on the 28th that it is stepping up its efforts to promote diverse travel to Jeju, including wellness content, as it seeks to explore new tourism markets such as Mongolia, Australia, Europe and the United States. Following the expansion of marketing to neighbouring countries in Southeast Asia, Jeju Island plans to promote Jeju in the global market through various Jeju tourism contents such as wellness and medical care, luxury, and Hallyu.
In particular, Jeju Island will participate in the ‘K-Tourism Roadshow in Mongolia’ event in Ulaanbaatar, Mongolia, on 30-31 May, along with the Jeju Tourism Organization and Korea Airports Corporation, to promote Jeju's visa-free system and charter incentives. Last year, a total of eight charter flights were operated between Mongolia and Jeju, and this year the number will increase to 14.
On 11 and 12 November, Jeju will also participate in the ‘Australia K-Tourism Roadshow’ in Sydney and Brisbane, Australia, to introduce Jeju's hidden attractions under the theme of ‘Hidden Gems, Jeju’. In addition, the island will develop products that highlight Jeju's wellness resources, such as the Camellia Village in Sinheung-ri, which was named the World Tourism Organisation's Best Tourism Village, and the Healing Forest Experience.
Targeting the European and American markets, Jeju Island said it will collaborate with Serendipians and Virtuoso member travel agencies to introduce Jeju's excellent tourism resources and promote the island's value to the global market through wellness tourism products.
‘We will promote Jeju's culture and tourism resources globally and further enhance the value of Jeju through the development of high-quality tourism products,’ said Kim Hee-chan, director of Jeju Tourism Exchange.
**Heated salt packs introduced by Torhopp, a wellness and K-beauty company, at KCON LA 2024
Torhop, a Finnish wellness and lifestyle brand, participated in KCON LA 2024, held from 26 to 28 July in Los Angeles, USA. This was Torhop's first participation in such a large-scale global event and is considered an important step towards expanding in the US market.
The Olive Young Express booth at KCON LA 2024, a space where the latest K-beauty trends are quickly delivered to consumers, showcased TorHop's best-selling heated salt packs. The Heated Salt Pack is a facial wash-off pack inspired by the heat of a traditional Finnish sauna, and its instant heat is effective in removing blackheads and sebum by caring for pores. It is said that the pore improvement effect can be seen after just one use.
A representative from Torhope said, ‘It was an opportunity for American consumers to experience the outstanding product power of the heated salt pack,’ and added, ‘We will continue to strengthen our position in overseas markets as a mask pack brand representing K-beauty.’
Through participation in KCON LA 2024, Torhope plans to further solidify its position in the global wellness market and contribute to spreading the appeal of K-beauty to the world.
**Wellness and Happy Workplace, Innovation in Benefits at INNOCEAN
INNOCEAN has implemented various welfare programmes to enhance internal wellness and employee satisfaction. Recently, INNOCEAN completely renovated the first floor of its office building and opened a new in-house café and library. The café is designed with a biofilmic concept and is decorated with natural light and plants, and offers freshly baked bread and a snack bar every morning to increase employee satisfaction. A portion of the proceeds from the café is donated to social contribution activities.
INNOCEAN also hosts a two-day, one-night ‘Family Invitation Healing Camp’ in Yangpyeong, Gyeonggi-do, for employees' families, and offers a “Happy Counselling” programme that includes psychological counselling and psychological test support. The programme provides counselling on various topics such as stress and organisational issues, and is available to employees and their families.
INNOCEAN also offers a variety of welfare benefits to boost employee morale, including in-house clubs, daycare centres, medical check-ups, and support for children's education. ‘We will continue to focus on employee benefits so that psychological and physical rest can coexist in the workplace,’ said Park Jin, Executive Director of INNOCEAN's Management Support Division.
INNOCEAN's efforts are contributing to increasing both the efficiency and happiness of its employees.
**Wellness and forest healing, Jwagusan Forest Meditation House selected as an ‘Excellent Wellness Destination’ for the third time in a row**.
The Jogusan Forest Meditation Centre in Jeungpyeong-gun, Chungcheongbuk-do, has been selected as an ‘Outstanding Wellness Destination’ in the field of forest healing for the third consecutive time. The meditation house is a space where visitors can experience mental stability and healing in nature and offers a variety of wellness programmes.
Located in the Jugusan Recreation Forest, the forest meditation house offers several programmes, including forest healing, flower tea experience, foot baths, and holotherapy, with forest healing being the most popular. The programmes include forest gymnastics, walking meditation, and hammock experiences that use wind, sound, plants, and scents to restore physical and mental health. Last year, more than 1,000 people took part in the programme, with high levels of satisfaction.
New this year is the addition of ‘colour therapy’, which uses colour meditation to identify individual health conditions and enhance healing effects. Forest healing is held twice a day for two to three hours, and costs 10,000 won. You can apply for the programme at Forest Nadle E or by calling 043-835-4595~8.
The Jwagusan Forest Meditation House will hold a special lecture on ‘Getting in touch with your inner self through meditation’ on 28 September, and those who wish to participate can apply by phone from 1 to 14 September. ‘We hope that you will be able to rejuvenate your body and mind at the Jwagusan Forest Meditation House, where you can heal while looking at the forest in autumn,’ said a military official.
**POSCO E&C Unveils New Apartment Plans for Wellness and Flexibility
POSCO E&C has unveiled a new apartment floor plan to respond to the aging population, declining birthrate, and various lifestyle changes. The new flat is called ‘FLEXI-FORM’ and emphasises wellness and living convenience through flexible space transformation.
The ‘FLEXI-FORM’ floor plans are divided into two main types, flat and tower, and are designed to cater to different family types and needs. For example, floor plans for working couples without children include designs that allow for separate sleeping areas, private hobby spaces, and the transformation of shared bathrooms into home spas. A floor plan for an elderly couple supports independent living with a spacious living-dining-kitchen area and a separate area for the couple.
For a family of three, a child's play area is connected to the couple's activity space, and the child's room has its own bathroom and dressing area. The floorplan for a family of five is designed so that grandparents, parents, and children can each have their own space. Other floor plans are also available to cater to different family structures, such as unmarried and kangaroo families.
POSCO E&C aims to create a wellness and sustainable living space through these floor plans, focusing on spacious terraces and the de-bordering of spaces in harmony with nature. These flats will be available through the upcoming ‘The Shop’ and the high-end brand ‘Auteur’.
‘The new residential space emphasises spatial flexibility and wellness, and is designed to reflect various family members and lifestyles,’ said Hee-min Jung, Head of POSCO E&C's Architecture Division.
**Wellness and mountain hikes, WE Hotel Jeju's ‘Mountain Hike & Spa’ package***.
WE Hotel Jeju in Seogwipo City is introducing the ‘Mountain Walk & Spa’ package in the mid-mountain region of Hallasan. The package combines wellness and mountain walking to provide health and healing at the same time.
The package includes a round-trip shuttle bus for guests to enjoy the Hallasan Yeongsil Trail safely and comfortably, as well as a trekking kit that includes two bottles of Samdasu, cookies, and mandarin oranges. The trail is 5.8 kilometres long and takes about two and a half hours to complete, and is known as one of the most beautiful sections of Hallasan Mountain.
After the hike, you can enjoy a carbon spa treatment at the Medical Spa Centre to relieve fatigue and restore your body. The package also includes access to the natural volcanic rock pool, outdoor jacuzzi, sauna, and fitness room for two. The two-night stay also includes one buffet breakfast for two.
‘For the Chuseok holiday, we would like to provide guests with the opportunity to experience healing of the body and mind through the Hallasan Yeongsil Trail and spa therapy,’ said a hotel representative. This package is perfect for those who want the perfect combination of mountain hiking and wellness.
**Wellness meets cultural experience, Suseong Culture Foundation wins the Best Satisfaction Award at the 2024 Korea Camping Expo
Daegu Soosung Cultural Foundation won the ‘Best Satisfaction Award’ at the ‘2024 Korea Camping Convention’ held from 23 to 25 August 2024 at Daegu EXCO. More than 120 exhibitors and local governments from Daegu and Gyeongsangbuk-do participated in the event, which attracted about 100,000 visitors over the three days.
Suseong Cultural Foundation actively promoted the Korean Traditional Culture Experience Centre and Suseong-gu's character Toobi merchandise, which were included in the ‘2024 Outstanding Wellness Destinations’ selected by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, and received a lot of attention at the camping event. Suseong-gu has been offering differentiated tourism contents and striving to strengthen its image as an attractive tourist city.
‘By effectively informing visitors about Suseong-gu's unique wellness tourism contents and Toobi goods, we were able to win the best satisfaction award again this year,’ said an official. ’We will continue to promote Suseong-gu's tourism attractions and attract tourists.’
**20,000 visitors to the ‘K-Medi-Wellness Festa’, a meeting of wellness and Korean medicine**.
The ‘K-MediWellness Festa’ (hereinafter referred to as the Festa), held at the Daegu EXCO from 24 to 26 August 2024, ended with great success with over 20,000 visitors. The event was themed ‘Exploring Korean Medicine, Wellness’ and featured various experiences and exhibitions related to Korean medicine and wellness.
The event consisted of five themed pavilions, and at the ‘Korean Medicine Experience Pavilion’, doctors from the Daegu City Korean Medical Association provided medical treatment experiences in various fields such as children and adolescents, women's diseases, geriatric diseases, and psychiatry, as well as body shape management and correction experiences. The ‘Korean Medicine Industry Pavilion’ showcased the technologies and products of Korean medicine-related companies, while the ‘K-Beauty Pavilion’ offered visitors the opportunity to experience Daegu's beauty and beauty products such as aroma, natural soap, and herbal shampoo.
The healing concerts and healing classes at the K-Wellness Culture Centre were particularly popular, and visitors were able to experience traditional games, hanbok, embroidery workshops, and herbal tea tasting. One of the reasons for the popularity of the festival was the concurrent International Congress of Theoretical and Applied Mechanics (ICTAM), which attracted more than 3,000 foreign visitors from 53 countries. They visited the festival to experience wellness contents based on Korean medicine.
‘Through this event, we confirmed the high level of interest in Korean medicine and wellness at home and abroad, and we are convinced that K-Mediwellness can be established as a future industry in Daegu,’ said Choi Unbaek, head of Daegu City's Future Innovation and Growth Office. ’We plan to actively promote various wellness medical tourism projects next year.’